With Beauty Nostalgia Revival we are taking consumers back to simpler times. As anxieties around the recent pandemic have segued into a more consistent form, a longing for simpler times has caused many consumers to reshape everyday behaviors around comforting and long-established rituals.
Conscience Beauty encompasses these ideals placing a focus on raw material sourcing, giving back to local communities, manufacturing, and transportation processes as well as protection and respect of the environment. Explore the trends below for more information, and to access the sample formulations developed with Conscience Beauty and Nostalgia in mind.
What does Wellness mean for the personal care market, and how can brands evolve to promote consumer wellness? The multidimensional idea of holistic wellness challenges consumers and brands alike to rethink the ingredients and practices making up our everyday lives.
What people put in their bodies can be a meaningful addition to what they put on their bodies. Balancing Mind and Body is detoxifying your beauty routine, eating clean, exercising and rest, and cycle through your hormones gracefully.
Well-aging and Preservation dive's into barrier reinforcement, personal 'shelf-life' extension and sun care protection. Remember, don't let the sun get you down.
The term anti-aging has long been a staple in the personal care industry, but increased consumer
awareness and interest in health and wellness has brought a shift towards preference for aging successfully, and decreased relevance of chronological age.
What does Wellness mean for the personal care market, and how can brands evolve to promote consumer wellness?
The multidimensional idea of holistic wellness challenges consumers and brands alike to rethink the ingredients and practices making up our everyday lives. In this webinar we will walk through the dimensions of wellness and what they mean for the beauty industry, with a focus on mind and body balancing and well-aging and preservation. We will explore how brands can align product development and marketing initiatives with holistic wellness through intentional ingredient selection, formulations, and messaging.
Among the 2022 trends shaping consumer behavior this year and beyond, there are two highly influential standouts. Nostalgia and Conscious Beauty gained a foothold in the marketplace due to a desire for comfort from tried and true rituals and an urge to make socially, economically, and environmentally responsible decisions. Is your brand positioned to align with these significant shifts in consumer mindset?