With Beauty Nostalgia Revival we are taking consumers back to simpler times. As anxieties around the recent pandemic have segued into a more consistent form, a longing for simpler times has caused many consumers to reshape everyday behaviors around comforting and long-established rituals.

Conscience Beauty encompasses these ideals placing a focus on raw material sourcing, giving back to local communities, manufacturing, and transportation processes as well as protection and respect of the environment. Explore the trends below for more information, and to access the sample formulations developed with Conscience Beauty and Nostalgia in mind.

What does Wellness mean for the personal care market, and how can brands evolve to promote consumer wellness? The multidimensional idea of holistic wellness challenges consumers and brands alike to rethink the ingredients and practices making up our everyday lives.

What people put in their bodies can be a meaningful addition to what they put on their bodies. Balancing Mind and Body is detoxifying your beauty routine, eating clean, exercising and rest, and cycle through your hormones gracefully.

Well-aging and Preservation dive's into barrier reinforcement, personal 'shelf-life' extension and sun care protection. Remember, don't let the sun get you down.

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