Logo for: LBB Specialties

The term ‘anti-aging’ has long been a staple in the personal care industry, but increased consumer awareness and interest in health and wellness has caused a shift towards preference for aging successfully, and decreased perceived relevance of chronological age.

These consumer mindset shifts, paired with regulatory pushback surrounding anti-aging claims on product packaging, have sparked the need for new terminology: Well-Aging. LBB Specialties has a unique portfolio of ingredients supporting product development for Well-Aging, with focus on three key areas:

  • Don’t Let the Sun Get You Down
  • Barrier Reinforcement
  • Personal ‘Shelf-Life’ Extension
Well-Aging & Preservation