Well-Aging & Preservation
The term ‘anti-aging’ has long been a staple in the personal care industry, but increased consumer awareness and interest in health and wellness has caused a shift towards preference for aging successfully, and decreased perceived relevance of chronological age.
These consumer mindset shifts, paired with regulatory pushback surrounding anti-aging claims on product packaging, have sparked the need for new terminology: Well-Aging. LBB Specialties has a unique portfolio of ingredients supporting product development for Well-Aging, with focus on three key areas:
- Don’t Let the Sun Get You Down
- Barrier Reinforcement
- Personal ‘Shelf-Life’ Extension
