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Conscience Beauty

What do we mean by Conscience Beauty? As we are all hyper aware, transparency and sustainability are at the top of beauty brands and consumer’s minds alike. These concepts are influencing the sourcing of things like raw materials and packaging as well as effecting the brands consumers wish to align with and the finished products they are ultimately drawn to repurchase. The trend of Conscience Beauty encompasses these ideals placing a focus  on raw material sourcing, giving back to local communities, manufacturing and transportation processes as well as protection and respect of the environment.

Minimal Effort Hair Serum

Minimal Effort Hair Serum was developed with raw materials and actives which encompass the ideas of selflessness, giving back and minimal impact on the environment as well as one’s daily routine, all without compromising on results.  

Deionized Water Water 80.80
1Natursol™ EMI 132 Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (and) C15-19 Alkane (and) Lauryl Glucoside 1.50
Propanediol Propanediol 3.00
Glycerin Glycerin 3.00


2Neossance™ Hemisqualane C13-15 Alkane 2.00
3Daikon Seed Extract Raphanus Sativus (Radish) Seed Extract 3.00
4Mokaté™ Kalahari Melon Oil Citrullus Lanatus Seed Oil 1.00


5Agascalm™ Propanediol, Glycerin, Agastache Mexicana Flower Leaf/Stem Extract 2.00
6ALPAFLOR® EDELWEISS CB Glycerin, Water, Leontopodium Alpinum Flower Leaf Extract 3.00
7CustoCide® BDHA Benzyl Alcohol, Dehydroacetic Acid 0.70


1.  Charge water to phase A vessel
2.  Add Natursol™ EMI 132 to phase A vessel while mixing (prop/or homogenizer)
3.  Add Propanediol and glycerin to phase A vessel, continue prop/homogenizer mixing
4.  Blend phase B in a separate vessel equipped with a prop mixer
5.  When phase B is uniform, slowly add it to phase A vessel while prop mixing
6.  When all phase A/B are combined, mix with homogenizer/prop until a uniform emulsion is formed
7.  Stop homogenizing phase A/B, continue mixing with prop and or sweep mixer
8.  Add phase C items to phase A/B in order of batch card, allow sufficient mixing between each separate phase C addition to ensure batch uniformity
9.  Stop all mixing once all phases are uniformly mixed
10. Measure pH and Viscosity

1 Manufactured by SNF.
2 Manufactured by Aprinnova, LLC.
3 Manufactured by Natural Plant Products.
4 Manufactured by African Origins UK Limited.
5 Manufactured by Provital, Exclusive North American Distributor: Centerchem LLC.
6 Manufactured by DSM Nutritional Products, LTD. 
7 Manufactured by Custom Ingredients LLC.

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This information and all further technical advice is based on our present knowledge and experience. However, it implies no liability, or other legal responsibility on our part, including with regard to existing third party intellectual property rights, especially patent rights. In particular, no warranty, whether express or implied,  or guarantee of product properties in the legal sense is intended or implied. We reserve the right to make any changes according to technological progress or further developments.

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