July 6, 2021
NORWALK, CT, July 6, 2021 -- LBB Specialties (LBBS), a leader in North American specialty chemicals and ingredients distribution, announced it has entered a contractual agreement with GREAF, the global supplier of responsibly sourced, plant-derived novel active ingredients. The agreement strengthens LBBS' portfolio, particularly for anti-aging and skin brightening ingredients.
"GREAF has an excellent track record of delivering innovation, safety, and efficacy in advanced skin care," says Darren J. Birkelbach, CEO of LBB Specialties. "Their products will help us expand the breadth of LBBS' personal care portfolio by bringing innovative actives and trend-focused formulations to our consumer brand customers in the marketplace."
As the market for anti-aging personal care products continues to grow, GREAF anticipates market trends and provides Innovative Active Ingredients with natural and plant-derived solutions, including products that provide fast efficacy.
GREAF has extensive studies to validate the effectiveness and safety of each product. The company introduced and currently utilizes a first-class evaluation CMA platform with comprehensive product safety and efficacy evaluation systems including no fewer than 70 clinical efficacy models of molecule, cell, and 3D-reconstructed skin. To date the company has applied for 78 patents.
"We're excited to continue building a strategic partnership with LBB Specialties, a fantastic company with significant market expertise," says Yankie Yang, International Marketing Director of GREAF Biotech. "This collaboration is a significant move for GREAF to expand in the U.S. market, and it is also a landmark for GREAF to be deeply involved in the international market."
The agreement has allowed LBBS to expand its personal care portfolio by more than 20 active ingredients, and Birkelbach expects that trend to continue. "We're thrilled to work with GREAF to offer our customers a comprehensive portfolio of novel and natural innovative active ingredients to meet current and future demand for groundbreaking technologies in the Personal Care industry."