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Anionic surfactants, typically olefin sulfonates and related chemistries, that deliver excellent cleansing performance, foam generation and rheology control.

Features & benefits

  • Excellent cleansing and detergency with good foam volume
  • Good viscosity build and salt response for easy thickening
  • Offers a range of Active levels
  • Works in both personal care and HI&I formats for portfolio harmonization

Applications

  • Shampoos and clarifying cleansers
  • Body and shower washes
  • Hand soaps and liquid cleansers
  • Scrub, exfoliating and deep‑clean formats

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