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The Beauty Rx trend takes a more prescriptive approach to beauty, helping consumers sift through the noise to find what will work for their unique needs on a more scientific level. When formulating for the Beauty Rx space, it is important to keep in mind the 2 core consumer demands:

Personalization – Taking the unique beauty and health needs of consumers into consideration and empowering them with information and technological resources to identify the best products for them

Proof – Substantiating claims with proven test results, justifying the value added by each ingredient on the product label, and having trusted sources of authority validate and recommend the use of products

Beauty RX Trend