The Beauty Rx trend takes a more prescriptive approach to beauty, helping consumers sift through the noise to find what will work for their unique needs on a more scientific level. When formulating for the Beauty Rx space, it is important to keep in mind the 2 core consumer demands:
Personalization – Taking the unique beauty and health needs of consumers into consideration and empowering them with information and technological resources to identify the best products for them
Proof – Substantiating claims with proven test results, justifying the value added by each ingredient on the product label, and having trusted sources of authority validate and recommend the use of products
Unique tripeptide that helps relax the skin from within, for smoother skin and a younger looking complexion. It visibly reduces deep wrinkles, and when used earlier in time it helps delay their appearance with an age freezing effect.
A fermented oat active that is designed to rebalance the skin microbiome whilst firming and plumping the skin. Targeting a range of skin types, this active has skin deep efficacy which helps to fight the signs of tired and dull-looking skin.
A natural active which helps protect and maintain the skin’s microbiome, further aiding in barrier reinforcement and preservation. In addition, this prebiotic complex of fermented oat derivatives improves skin radiance and texture to provide overall improvement to your complexion.
ALPAFLOR® EDELWEISS CB
ECOCert® certified organic. Stimulates key proteins responsible for helping to prevent hair loss & improve hair density, helping to reduce the appearance of greying hair and provide strong well aging antioxidant benefits to the hair.
Beauty RX Formulations:
“Renew as You Sleep” Intensive Night Cream
“Renew as You Sleep” Intensive Night Cream has been formulated to refresh and revitalize skin while you sleep.
“Say Good-bye to Wrinkles” Intensive Target Peptide Gel
“Say Good-bye to Wrinkles” Intensive Target Peptide Gel has been formulated to target deep expression wrinkles and the global signs of aging such as dull, dry skin and fine lines.
“Skin Replenish” Intensive Oil-Free Serum
“Skin Replenish” Intensive Oil-Free Serum has been formulated to both protect and repair dry, damaged skin in an oil-free system.
“Body Sculpting” Massage Butter
“Body Sculpting” Massage Butter has been formulated to firm and sculpt the body while visibly reducing stretch marks and irritation.