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The Beauty Rx trend takes a more prescriptive approach to beauty, helping consumers sift through the noise to find what will work for their unique needs on a more scientific level. When formulating for the Beauty Rx space, it is important to keep in mind the 2 core consumer demands:

Personalization – Taking the unique beauty and health needs of consumers into consideration and empowering them with information and technological resources to identify the best products for them

Proof – Substantiating claims with proven test results, justifying the value added by each ingredient on the product label, and having trusted sources of authority validate and recommend the use of products

Beauty RX Trend

Peptides:

Retinol:

Hyaluronic Acid:

Well-Aging Actives:

aurafirm N

A fermented oat active designed to rebalance the skin microbiome while firming and plumping the skin. Targeting a range of skin types, this active has skin-deep efficacy, which helps to fight the signs of tired and dull-looking skin.

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Aurafirm-P

aurafirm P

aurafirm P: A natural active which helps protect and maintain the skin’s microbiome, further aiding in barrier reinforcement and preservation. In addition, this prebiotic complex of fermented oat derivatives improves skin radiance and texture to provide overall improvement to your complexion.

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auafirm S Ingredient

aurafirm S

aurafirm S is a fermented oat liquid that helps restore a disrupted skin microbiome.

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Rejuvaveen

Rejuvaveen

Rejuvaveen: This holistic active protects against stress-related skin damage and addresses the concepts of emotional well-being and natural aging. Maintains stratum corneum integrity and fights against stress-induced skin thinning to protect against oxidative stress.

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Well-Aging Active Emollients:

Meadowfoam Seed Oil XPR

Meadowfoam Seed Oil XPR: A fully refined triglyceride composed of approximately 95% fatty acids with chain lengths of 20 carbons or more. Its skin feel is distinct with good emollience without being overly greasy.

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ALPAFLOR®:

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