Conscience Beauty
What do we mean by Conscience Beauty? As we are all hyper aware, transparency and sustainability are at the top of beauty brands’ and consumers’ minds alike. These concepts are influencing the sourcing of things like raw materials and packaging as well as effecting the brands consumers wish to align with and the finished products they are ultimately drawn to repurchase.
The trend of Conscience Beauty encompasses these ideals placing a focus on raw material sourcing, giving back to local communities, manufacturing and transportation processes as well as protection and respect of the environment.
