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While this represents a vast category, our approach to Circular Clean Beauty centers around products that keep materials in use through repair and reuse, extend product life-cycle through quality, and purposely minimize waste. In addition to these qualities, we look for mindfully created and produced products free from proven or suspected toxic ingredients.

How do we develop products for Circular Clean Beauty?

When developing a cosmetic product, there is often considerable overlap between the circular, clean, and sustainable beauty concepts.

Circular Clean Beauty products include ethically sourced ingredients made with the health of our bodies and the environment in mind. When selecting the best ingredients, think upcycled, green chemistry, reduction of pollution and waste, as well as minimal water use.

Circular Clean Beauty Trend